TECH

Apple’s new CEO could change when it launches phones and laptops

The Verge · Tue, 29 Sep 2026 16:09:44 GMT

John Ternus, Apple's new CEO, wants Apple to launch products more often than its usual splashy moments in the fall and the spring, according to a Bloomberg report detailing some of Ternus's initial plans for the company. Apple regularly holds iPhone launch events in September and

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