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Roku’s first OLED TVs are up to $400 off, starting at $699

The Verge · Fri, 25 Sep 2026 18:18:57 GMT

Roku recently launched its first-ever OLED TVs. The $999 starting price was already impressive for the 55-inch Pro Series model that has a 120Hz refresh rate OLED panel (with four HDMI 2.1 ports and support for Dolby Vision and HDR 10 Plus). The price is even lower right now at A

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