TECH

This is Instagram’s new logo

The Verge · Thu, 13 Aug 2026 15:00:38 GMT

Instagram has unveiled a new wordmark, moving away from the recognizable cursive typeface it's used over the last decade. The updated wordmark is a strange mix of half-cursive half-print that's somehow less legible than its predecessor. Like, that totally says "Instagzam," right?

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